Your adventure in Seoul begins here. Whether you’re exploring for a day, a week, or longer, we make it simple to plan the perfect journey. Discover must-see landmarks, cultural festivals, Seoul food guide, shopping districts, and hidden local gems — all in one place.

From accommodation tips and transport guides to food hotspots and neighbourhood highlights, we’ll help you design an itinerary that fits your style. No matter what you love — history, nightlife, cuisine, or nature — Seoul has something waiting for you.

Start planning today and turn your visit into an unforgettable experience.

seoul travel guide

Includes Seoul public transport guide, maps and Seoul travel tips for Australians.

YOUR TRANSPORT guide

TRANSPORT

YOUR MAPS

MAPS & GUIDES

YOUR travel TIPS

TRAVEL TIPS

Seoul travel guide

Guide to South Korea

South Korea offers diverse markets, high-end shopping and breathtaking views. Take a look at a few samples of its offerings below, you can read about everything from Seoul accommodation options to Seoul shopping tips and events calendar.

• Shopping
• Attractions
• Markets
• Events
• Accommodation

Hyundai

Hyundai Department Store is one of the three largest in the country.

Galleria

Galleria is renowned for being the largest luxury brand store.

Shinsegae

Korea’s oldest department store was started in the 1930s. 

National Museum of Korea

This is main museum of Korean history and art in South Korea. 

Bugaksan Mountain

Home to the Gyeongbokgung Palace and a recently restored city wall.

Gyeongbok Palace

Gyeongbok Palace is the most spectacular of five royal palaces located in Seoul.

Yangnyeong Market

One of the most famous oriental medicine markets in Korea. 

Noryangjin Fish Markets

The biggest wholesale fish market and a true “Seoul” experience.

Insadong

This is a small street which gives a more traditional shopping experience.

Seoul International Writers’ Festival

Seoul International Writers’ Festival is a global literary event that has been held since 2006.

Enduring Love

As time passes, our feelings grow deeper. A wedding anniversary celebration.

Seoul Outdoor Library

Operated by the Seoul Metropolitan Library, Clear Stream for Reading is an innovative outdoor library model.

Hotels

Hotels range from luxury and resort style to affordable and family friendly motels.

Traditional Stays

For a local experience, consider a Hanok stay in a traditional Korean house. 

Camping

Seoul is renowned for its natural beauty which can be experience at one of five camp sites located around the edge of the city.